RAPSEL USA LAUNCHES AT ICFF 2010, HEADED BY LUCY WARD

CONTACT:
Courtney Lukitsch
Gotham Public Relations, Rapsel North America
Tel: 212.352.2147
courtney@gothampr.com

NEW YORK – MAY 12, 2010 – RAPSEL, the innovative and award-winning sanitary company based in Milan, is pleased to announce the addition of Lucy Ward to launch and operate Rapsel USA as Business Development Manager, North America. Ms. Ward joins Rapsel with more than 16 years of extensive sales and marketing expertise in the building and plumbing products industry, holding most recently executive positions at Jacuzzi USA and MAAX Inc. Direct contact information is l.ward@rapsel.it or telephone: 612.276.3600.

RAPSEL USA is a new company focused on building premium channels of distribution, exhibits, sales and high profile projects for the brand. Rapsel is internationally well known for innovative use of materials and for developing timeless designs with renowned architects and designers that include Andree Putman, Gio Ponti, Philippe Starck, Matteo Thun, Ludovica and Roberto Palomba, and Hariri Architects, among many others. Global publications such as Interior Design, Architectural Record, World of Interiors and Wallpaper have critically hailed new Rapsel designs as the first of their kind.

Rapsel designs are in the permanent contemporary design collection of the Philadelphia Museum of Art, and numerous brand designs have won the Interior Design Best Product Award consecutive years in a row, and more recently the Good Design, Elle Décor and Wallpaper Design awards.

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